The Keys to Improve Engagement on Social Media
“Have you tested any new ways to improve the structure of your social engagement? Whether you prefer an ORM method or you’re going for a casual way of handling it - there’s a beautiful method for everyone.”
You’ll be posting loads of engaging content, so be sure to keep your social media is organized with Categories that also allow visitors to explore more of what interests them.
Using Influencers to Share Content
Assuming you have established relationships with influencers in the market such as bloggers and social media influencers, it is great to utilize these relationships to get your content shared.
Asking well-known individuals in your area of expertise to promote your posts in return for a discount or freebie is good for getting your brand seen by your prospective customers through a trusted, familiar face. Offering something in return for the shares helps to ensure the influencer feels like they are getting value from collaborating with you. It’s a win-win situation!
Okay, so your influencers have a good relationship with you and have found your content relevant to share on their social media channels. Don’t just stop there. Guest posting is a great way to increase social media engagement. By creating in-depth articles to go on blogs and news channels, these can be promoted across social media directing people to your site, or a blogger's site that features your article.
This is perfect for giving customers more details about your company and what you can offer them in a detailed, useful blog post. Take advantage of this opportunity. It also works great for backlinks improving your SEO and website rankings.
Personalisation of Engagement
By greeting customers with their name it shows that each response has been carefully crafted to each user by a human, making the business feel friendly and not like a large corporation. Instead, it brings the brand closer to the customer to help build relationships and customer loyalty.
By signing off a reply with the name of the employee dealing with the inquiry or post, also helps to bring a name or face that customers can get in touch with. This proves an effective method of making the business more attractive as customers feel as though they are getting help from a real human, rather than just an automated message.